Cotton Rohrscheib's Blog & Podcast - Latest Comments in Acxiom Relevance-X Social

Re: Acxiom Relevance-X Social

data recovery — Thu, 27 May 2010 01:37:23 -0000

Lacks credibility. Would love to see some solid figures behind it.

Re: Acxiom Relevance-X Social

juiceyman — Sun, 11 Oct 2009 14:05:12 -0000

Wow, that presentation was pretty informational, thanks Farrell. There are some really cool applications for Acxiom's new social product, specifically for being a segmentation tool to leverage your social promoters in advocating your wares with the rest of the crowd 'tuning in' to your brand, and their friends...

Re: Acxiom Relevance-X Social

Cotton Rohrscheib — Tue, 06 Oct 2009 15:45:52 -0000

Farrell, thanks for the information, I will be sure to pass this information along...

Re: Acxiom Relevance-X Social

Farrell Wilson — Tue, 06 Oct 2009 15:08:32 -0000

As part of our Relevance-X Social solution launch, we recorded a live presentation titled "Social Media by the Numbers" with Forrester's David Daniels and Acxiom VPs who explain more about the solution. You can download the recording at the following link: http://tinyurl.com/ybjq3qq or you can download our whitepaper, "Engaging Consumers With Direct Social Media Marketing" at http://tinyurl.com/y9k3ntr. I hope that helps!

Re: Acxiom Relevance-X Social

Cotton Rohrscheib — Wed, 30 Sep 2009 11:33:07 -0000

I have asked around, Acxiom is located right down the road from me so hopefully someone will know something. ;-) I will be sure to report back what I find.

Re: Acxiom Relevance-X Social

barryhurd — Tue, 29 Sep 2009 17:56:02 -0000

The Acxiom product sounds more like fluffy vaporware... I agree the detail on the Acxiom site has always been vague.

If you find out it has any real meat to it, let us know. I have a bunch of clients who would love to use a good data product in the social media space.

Re: Acxiom Relevance-X Social

Cotton Rohrscheib — Tue, 29 Sep 2009 09:59:55 -0000

They really do have some awesome data products, it's always amazed me how they are an Arkansas based company! I am hoping to find out some more on their social product soon from some of my friends that work there, will keep you posted...

Re: Acxiom Relevance-X Social

Natalie — Tue, 29 Sep 2009 07:43:12 -0000

I'm sure this is going to be a very cool product from Acxiom. When I worked in the Acxiom PR department, one of the products I worked on was the Relevance-X ad network. Amazing technology and knowledge over at that place!!