DISQUS

Cotton Rohrscheib's Blog: Acxiom Relevance-X Social

  • Natalie · 3 months ago
    I'm sure this is going to be a very cool product from Acxiom. When I worked in the Acxiom PR department, one of the products I worked on was the Relevance-X ad network. Amazing technology and knowledge over at that place!!
  • Cotton Rohrscheib · 3 months ago
    They really do have some awesome data products, it's always amazed me how they are an Arkansas based company! I am hoping to find out some more on their social product soon from some of my friends that work there, will keep you posted...
  • barryhurd · 3 months ago
    The Acxiom product sounds more like fluffy vaporware... I agree the detail on the Acxiom site has always been vague.

    If you find out it has any real meat to it, let us know. I have a bunch of clients who would love to use a good data product in the social media space.
  • Cotton Rohrscheib · 3 months ago
    I have asked around, Acxiom is located right down the road from me so hopefully someone will know something. ;-) I will be sure to report back what I find.
  • farrellwilson · 2 months ago
    As part of our Relevance-X Social solution launch, we recorded a live presentation titled "Social Media by the Numbers" with Forrester's David Daniels and Acxiom VPs who explain more about the solution. You can download the recording at the following link: http://tinyurl.com/ybjq3qq or you can download our whitepaper, "Engaging Consumers With Direct Social Media Marketing" at http://tinyurl.com/y9k3ntr. I hope that helps!
  • Cotton Rohrscheib · 2 months ago
    Farrell, thanks for the information, I will be sure to pass this information along...
  • juiceyman · 2 months ago
    Wow, that presentation was pretty informational, thanks Farrell. There are some really cool applications for Acxiom's new social product, specifically for being a segmentation tool to leverage your social promoters in advocating your wares with the rest of the crowd 'tuning in' to your brand, and their friends...